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Afiches de Salitre en el mundo
Since the latest years of the 19th century, Chile has been developing a creative and exhaustive campaign to promote saltpeter in the World, that would go down in history due to its quality in graphic design. Distributors and farmers worldwide received this attractive advertising material, which was cleverly adapted to their own culture and the agricultural nature of their markets. An agent was chosen in each country, who had to be either a local leader, a prestigious university professor, a researcher or an agricultural engineer. This ambitious strategy was applied in more than 30 countries and was managed considering the same principles: messages, endorsements and even gifts were designed considering language barriers, customs and needs of the final recipient.
